You have an idea for a business but you’re not sure where to begin. Or perhaps you have made a start but you’re not sure what to do next. It’s a common dilemma that is shared by everyone who has been down the same path.
Kickstart Your Business is about getting into your own business. It is not just a book about being self-employed and getting paid for what you do; it also symbolises a set of values about how some of us want to live and how we want to be sustained by the work we do.
Written by Australia’s bestselling business author, John English, Kickstart Your Business is aimed at the reader who wants practical, common-sense advice that is easy to understand and simple to use. It covers planning, marketing, operations and financing, answering questions such as:
How to get started
How to market digitally
How to manage retail, service or online operations; and
How to interpret financial info and manage profitability.
It is intended to be read as a handy navigational guide that will enable you to discover the essentials of getting into business without having to wade through a lot of detail. In plain language, it emphasises the ‘how to’ techniques for navigating your way into your own business.